mind CBD
Design Categhory_ Project _ Year _
_Packaging/branding _Student _2020
Packaging Content_
_CBD' sublingual strips / Tiras sublinguales de CBD
CONTEXT_
Packaging premium de "tiras sublinguales de CBD" (cannabidiol o CBD es un químico no psicoactivo presente en el cannabis). El problema residía en el target, los millenials y la generación Z son reconocidos como "generación triste o depresiva"
Packaging premium of "sublingual strips of CBD" (Cannabidiol or CBD is a non-psychoactive chemical present in cannabis). The main problem was the perception that there is about Millennials & Gen Z, which are recognized as
“depressed or sad generation”
THE BIG IDEA_
MENS SANA
Make an intangible tangible
_ABOUT
I want a mind,
a state of mind
where everything is in perfect harmony,
no burns, no worries.
I want a site
where you feel comfortable with me,
the place of my recreation,
my mind.
VALUE DIFFERENTIATION_
Las tiras sublinguales son un "producto innovador dentro del nicho de CBD",
siendo la forma de consumo más fiable, rápida, precisa & discreta.
Sublingual strips are an "innovative product within the CBD niche",
being the most reliable, fast, precise & discreet form of consumption.
Packaging Substrate / Materials_
Green: SIRIO Rough Royal Green,280gr
White: SIRIO Rough Jasmine,280gr
Black: SIRIO Ultra Black, 280gr
*All papers are from Fedrigoni
Printing Process / Acabados_
Blind embossing (relieve en seco)
Foiling, stamping (estampación)
UV Varnish (barniz UV)
_SUMMARY!
Project Name_mind
Market Region_Europe, USA, Asia
Project Type_Student (Non Published Concept Work)
Project Type_Student (Non Published Concept Work)
Design Cathegory_Packaging premium, Product Design, Branding
Packaging Contents_Sublingual strips of CBD
Packaging Contents_Sublingual strips of CBD
Concept, Graphic Design, Art Direction_Marco Arroyo-Vázquez
School_LABASAD Barcelona School of Arts&Design
Tutors_Clara de Sousa & Alex Gobern
3D Artist_Omi (@omi_bit)
PRESS & PUBLICATIONS!_
_Featured in OH MY CODE Identity Package Brand (Rusia)
_Featured in SELECTED Inspiration Bilbao (Spain)
_Featured in DIELINE Best of March 2021 (EEUU)
_Featured in Packaging of the World (England)
_Featured in WORLD BRAND DESIGN SOCIETY (UK)
_Featured in Package Inspiration (Lituania)
_Featured in Branding Source (England)
_Featured in MINDSPARKLE MAG (Germany)
_Featured in Favourite Design (France)
_Featured in Lazy Turtle Group (EEUU)
_Featured in Gurl Studio (Malaysia)
_Featured in News Packaging (Spain)
_Featured in DIELINE Awards (EEUU)
_Featured in BRANDEMIA(Spain)
_Featured in Toutaio (China)
_Featured in LABASAD(Spain)
_Featured in Laptrinhx (UK)
_Featured in cloudhost (UK)
_Featured in DIELINE (EEUU)
_Featured in Public Dsgn
_Featured in KREKIB (UK)
_Featured in Hostullum
_Featured in LATAMPACK
📚 BOOK
_SELECTED THE BOOK 2021
_SELECTED THE BOOK 2021
Selected Visual Inspiration from Bilbao
OTZARRETA Think & Make, 2021
AWARDS_
🏆 LATAMPACK - First Place YOUNG DESIGN (Student)
🏆 DIELINE Awards - First Place LUXURY (Student)
🏆 ARCAPACK Awards - First Place MISCELLANEUS
🏆 CLAP - Seleccion (Best group of packaging)
🏆 SELECTED Bilbao Bizkaia - NEW TALENT
🏆 CLAP - Seleccion (Miscellaneus)
🏆 DIELINE Best of March
_Thanks for Watching!
Valladolid | November 2020
M
________________________________________________________________
SCHOOL LABASAD Barcelona School of Arts & Design
TUTORS Clara de Sousa & Àlex Gobern
3D ARTIST Omi
MADE in LABASAD
